We chose to use the same image on our album as on our poster to ensure people recognized the album when they saw it as they would have been made to buy it after seeing this poster; therefore, this helps people know what to look for. We made the background white to make the black and white image stand out as it is the main image therefore it needs to be eye-catching. The posters from our research have very simple designs which make every feature stand out as it isn't overcrowded yet the gradient background would overpower everything and make it look untidy and too cramped.
At first we thought we would use our gold colour scheme for the whole text but from our research we decided white worked really well with the text, therefore we decided to keep the title of the album gold and the pre-order information as they are seen as the most important information, and so need to stand out from the rest of the text. This shows the text has changed from gold to white. We featured the artists name in white so that it will stand out, the album title is gold as it separates the white text from the gold so that it doesn't clash or look like too much writing.
We then added the red banner with the date using a white font ad this was on our Drake poster research. This ensures we followed the same colour scheme as our research: black, white, red and a little bit of gold. The date banner is successful as it is the only piece of red on the poster apart from the wine bottle which can faintly be seen, therefore it stands out which is important as it is promoting the date of the album release. We chose to release the album on a Friday as this is a popular day for albums to be released, therefore it looks realistic and professional.
The final poster:
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