Font research for the CD

I did the font research on InDesign, I used the artist name that we were going to use and created an array of fonts. By putting all the fonts together it allowed us to compare them all and visually choose the best one.



We chose the font 'Birch STD' as it had the serifs we wanted which makes the font quite assertive and masculine as it becomes quite Gothic. 

We will use the same font for the album title 'Troubled' to keep it consistent, however, we will use the font on a title that is all capital letters. This will make the font look different yet will increase the serifs which is successful for a title such as 'troubled' as it suits the masculine appearance.

As you can see the font is successful as it looks different on the title as it is larger and capital letters therefore the title and artist font link as they are the same but they do not look so alike that it looks silly and repetitive.

This is a successful font as it portrays the perfect tone and message and visually represents the title and tone of our video. This highlights how important research and planning is as we had to gather research before we could choose the best font for our CD.